Archive for March, 2010

Google Metrics: Facts and Figures as of March 2010 – Infographic

Wednesday, March 31st, 2010

Source: Pingdom, 2010


Pingdom (2010), Google facts and figures (massive infographic), available at (accessed on 29 March 2010)

Guerilla Marketing Metrics – Nokia – The World’s Biggest Signpost

Tuesday, March 30th, 2010

The Right Direction in the Simplest Way

  • A signpost the size of two double decker buses
  • A 50 meter tall motorized crane, weighting 60 tonnes
  • A location: Potters Field, London
  • A time period: 16 October – 6 November 2009


Performance measurement and KPI selection in the library services sector

Monday, March 29th, 2010

With an estimated number of 122.566 establishments of all kinds (public, academic and school libraries) only in the Unites States (American Library Association, 2010), the public library sector is of major importance for the long-term development of the mankind, collecting and making available for use valuable sources of information people need and use in all-related aspects of life.

Performance measurement in the public library sector has a long history. An important event was the establishment of the EQUINOX project , a European-wide initiative, funded by the Telematics for Libraries Program (from the European Commission). Launched in 1998, it aimed to expand the traditional performance measures with indicators for the electronic library environment, on one hand and, on the other hand, develop an integrated tool for quality management and performance measurement addressing library managers’ needs. This initiative emerged from the conclusions of former projects that outlined the need to support managers of hybrid (traditional & electronic) libraries, from a more flexible performance measurement and quality management perspective that was the ISO 9002.


The best driver in the world – Castrol Driver Rankings for Formula 1 – Nascar – WRC

Saturday, March 27th, 2010

Who is the best driver in the world?

With a wide variety of motorsport competitions in place around the world, this is one of the questions that started many passionate debates, staying for many years on the lips of millions of motorsport fans. Today, Castrol Driver Rankings provides all motorsport fans with a powerful and objective tool for assessing driver’s performance and determine who the best driver in the world is. According with the current rankings, the Castrol Driver Dynamic Table is topped by Jenson Button followed by Sebastian Vettel and Sebastien Loeb.

Source:, 2010


Red, yellow and green signaling in performance scorecards – Part 2 – Meaning of colors

Friday, March 26th, 2010 Performance Architect update 12/2010

The previous update explored the historic journey of using red, yellow and green for performance management signaling. It illustrated how red and green traffic lights were initially used in railway signaling and gradually adopted for road traffic management. Yellow was added to the traffic light in 1920, about 50 years after the first traffic light was introduced. William Potts, a Detroit Traffic Police Superintendent designed the first 4-way, 3 color traffic light.

Yellow was introduced to signal a “caution” interval, warning of an upcoming signal change from either red to green or green to red. It was required to command greater attention from motorists as speed in intersections increased and the breaking required more time and advance notice (Lamm, 2010). Yellow is a high visibility color that works well with road traffic signaling and is well positioned half way between the red and green light spectrum.

Gradually red, yellow and green signaling started to be used in business environments, to signal stock prices variances (red and green) and variations in performance reports. Besides their light wavelength properties, there are additional meanings and properties that popular culture and research associated with these colors.

  • Red: glowing, energy, confidence, alive, purity, good luck, passion, desire, love, excitement, danger, warning, war, stop.
  • Yellow: sunshine, warm, exciting, happy, hope, courage, unstable, spontaneous, attention getter.
  • Green: peace, stillness, nature, growth, harmony, freshness, safety, restful, stability, endurance.


Measuring loyalty with KPIs: Facebook vs. Google

Thursday, March 25th, 2010

According to a report from global information services company Experian Hitwise, Facebook visitors are more loyal to News and Media websites than are visitors from “In particular, among the top 5 Print Media websites in the week ending March 6, 2010, 78% of users were returning visitors compared to 67% from Google News. The figures are almost identical for Broadcast Media, with a 77% returning rate for compared to 64% for Google News.”

The KPIs used in this report were:


Facebook overtakes Google, becoming the most visited website in US . For now…

Wednesday, March 24th, 2010

In the second week of March 2010, Facebook surpassed Google in the US and became the most visited website for the week, according to a report from Experian Hitwise, a global information services company. Facebook accounted for 7.07 % of all Web traffic in the United States in that week, while Google accounted for 7.03 % of all traffic. This marks the first time Facebook has posted a weekly traffic volume over Google.


The World’s Most Innovative Companies 2010

Tuesday, March 23rd, 2010

“The World’s Most Innovative Companies 2010” report was recently published by Fast Company. It reports analyzes over 250 companies, including more than 75 non-U.S. businesses, and emphasizes the Top 50 Most Innovative Companies. In addition to the Top 50, Fast Company cited 59 Innovation All-stars, culled from past Top 50 honorees, plus ranked the Top 10 Most Innovative Companies in 24 categories, including advertising and marketing, biotechnology, film and TV, media, music, and sports.

Below is a snapshot of the top presented by Fast Company.

Source: Fast Company (2010)


Most livable cities – The Economist Intelligence Unit 2009 “Quality of Life Ranking”

Monday, March 22nd, 2010

Evaluating city livability is an important aspect of local government performance management. One of the most popular approaches is the one used by the Economist Intelligence Unit in preparing the “Quality of Life Ranking”.

Source: Economist Intelligence Unit


Red, yellow and green signaling in performance scorecards – Part 1 – A journey in history

Saturday, March 20th, 2010 Performance Architect update 11/2010

As in all human communication, content and format go hand in hand to deliver a communication message. The content of performance reports only partially addresses communication requirements. Packaging quality content in well formatted reports ensures the message is not only delivered, but the process of receiving, interpreting and understanding is maximized.

Color plays an important part in performance reporting. It fulfills a signaling function, delivering key messages in an efficient and effective manner.

Red, yellow and green are the main colors used today for signaling variance from performance expectations. But it hasn’t always been this way.

Going back in history until the early 1800s, when the first performance appraisals started to be used by companies, we come across a different set of colors. Robert Owen is reported to have initiated the formal appraisals of individual performance management at his cotton mills in Scotland. His “silent monitors” were wooden blocks painted with different colors on each visible side and placed above the work station of each employee (George, 1972; Banner & Cooke, 1984). The color coding was as follows:

  • White indicated “excellent”
  • Yellow indicated “good”
  • Blue was used to indicate “indifferent”
  • Black indicates “bad”.


Guerrilla Marketing Metrics – Heineken Italy Activation Campaign – AC Milan Real Madrid 21 October 2009

Friday, March 19th, 2010
  • 1136 event participants
  • Over 1.5 million live TV spectators on SKY Sport
  • 10 million news TV spectators
  • Over 5 million unique visitors on the internet in the two weeks after the event
  • A wave of fan comments on blogs, forums and social networks….difficult to count.

1 smart guerrilla marketing campaign. The buzz goes on …

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