Archive for March 25th, 2010

Measuring loyalty with KPIs: Facebook vs. Google

Thursday, March 25th, 2010

According to a report from global information services company Experian Hitwise, Facebook visitors are more loyal to News and Media websites than are visitors from News.Google.com. “In particular, among the top 5 Print Media websites in the week ending March 6, 2010, 78% of Facebook.com users were returning visitors compared to 67% from Google News. The figures are almost identical for Broadcast Media, with a 77% returning rate for Facebook.com compared to 64% for Google News.”

The KPIs used in this report were:

(more…)

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