Posts Tagged ‘Edward Tufte’

The power of infographics

Wednesday, December 1st, 2010

More than ever, we are invaded by large amounts of information coming from an enormous volume of sources. Receiving them in a format that is comfortable for our senses and brain  helps us not only to focus on those things that really matter, but also to gain a better understanding of the knowledge or information presented.

It is argued that between 80% to 90%  of all data absorbed by the human brain is visual (Jensen, 2005, cited by Taylor). With the purpose of better illustrating and facilitating the mental assimilation of information, traditional data visualization tools, such as graphs, pie charts or bar charts, are probably in every professional’s work repository.  However, modern and more complex approaches to design and visualization are emerging and constantly refining.

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