There is no doubt that finding and attracting the best talent is a top priority for today’s organizations, especially for those activating in the global competitive markets. While attracting best people depends on the company’s image and how it is perceived as an employer, employer attractiveness studies are of great interest to inform both the employers on their image in the labor market and the employees on their decisions to choose a company.
Universum, an employer branding company, publishes on an annual basis the Top 50 most attractive employers report. It measures the frequency of being selected as an “Ideal Employer” by career seekers in the world’s 12 largest economies: U.S., Japan, China, Germany, France, U.K., Italy, Brazil, Spain, Canada, Russia and India. The respondents are career seekers in the business or engineering fields, who are studying in one of the world’s reputed academic institutions, the target group being made of almost 130,000 persons (Universum Group, 2010).
Below are the top ten most attractive employees in 2010, for both business and engineering:
Source: Universum Group (2010) (more…)